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A complete India-focused roadmap to become a Copywriter and Content Strategist. This roadmap covers creative copywriting, ad copy, brand identity, long-form content, SEO, content planning, analytics, content funnels, and audience psychology. All resources follow a free-first approach, with paid options only where free alternatives exist. Suitable for roles in marketing agencies, startups, D2C brands, SaaS companies, and freelancing.
Build strong writing fundamentals, persuasive psychology, and creative copy basics.
Learn clarity, tone, grammar, style, brevity, and rewriting. Essential for all copy.
Learn AIDA, PAS, 4Cs, storytelling formulas, hooks, CTA psychology and brand voice.
Learn how humans make decisions. Cover biases, triggers, heuristics and buying behaviour.
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